Does your advertising hit your target?

We had a very interesting class workshop on advertising.  Mimi is the moderator.    She tells the class that a $100 advertising campaign is expensive if it is not effective, and a $10,000 campaign is cheap if it brings results and additional profits.  It is the effectiveness that matters, not the cost. In general, passive [...]

Old man and his hot dog stand- a classic marketing story

An old gentleman owned a hot dog stand. His hot dogs were famous for blocks and blocks, maybe even miles and miles. People loved his hot dogs. He had a couple of people working for him and advertised in all of the local papers. He hired kids to put signs on poles and he even [...]

Meet Mimi, our marketing expert

Mimi is our marketing director at the Institute and she prepares all brochures, newsletters and press releases about the Institute. She adds lots of color to the Institute just with her presence.  I asked her if she is related to Imelda Marcos, because she has a different pair of shoes every day, and she has [...]